Pay Per Click Advertising (PPC)

This is the name for campaigns where you pay Google each time someone clicks on your sponsored link.  No payment is made unless a user clicks on your link.

Sponsored Links appear next to and above the main results on Google searches.   Advertisers bid for these positions in their Google accounts.  Higher positions mean more visitors.  The higher the bid, the higher your position will be. 

However, some advertisers are required to bid more than others for the same position.  This is because Google assigns a “Quality Score” to each advertiser.  This means that advertisers with more relevant content and higher click through rates pay less for their adverts.

We can work with you to improve your Quality Score.  This will lower the costs of your campaigns, and increase your number of visitors.

It is very important to bid on the correct keywords.  Some keywords are very expensive, and have very low browser to buyer conversion rates.

People searching a general keyword like “laptop” are less likely to buy than users searching a specific phrase like “Sony Bravia 17inch laptop”.

Specific keywords are often cheaper to bid for, and will generate a much a higher sales rate.   Therefore it’s very important to target the correct keywords.  We have a number of specialist tools that can help us do this for you.

Bad PPC keyword selection can be a very expensive mistake for your business.  Without proper research, there is a danger of selecting expensive low conversion keywords, and therefore losing large amounts of money.

We can also generate reports to show you exactly how each keyword is performing, and adjust your campaigns as necessary

Please email tosin@tradenetworks.net, or call 07786 862950 for more information